HowRu, a private card business and
its subsidiary, have a 14% share of the greeting card market. The card business
is subject to seasonal cycles, with sales being highest during the holiday
season. For this assignment, please complete the following:
- What steps can this company take to diversify its
portfolio?
- Define diversification and its
necessity in risk management.
- Discuss at least 5 steps to diversify the card business.
- Please give at least 6 suggestions of how and where
funds can be allocated for new investments.
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Grading
Criteria
|
|
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30%
|
Define diversification and
its necessity in risk management.
|
|
40%
|
Discuss steps to diversify the
card business.
|
|
30%
|
Suggest how and where funds can be
allocated for new investment
|
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